I say, what is this Britpack and what do they want?

Malarkey wrote about The Britpack recently and I spent way too long posting a response. This post is a regurgitation of said comment for my legions of readers.

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The Britpack: The Masons of web design ;-)

*nudge nudge, wink wink*

I’ve always thought the Britpack thing was a little eccentric, very British, and only a little exclusive. But I don’t think exclusivity is a bad thing, at least not in this case. It’s just a bunch of mates working in the same area having a bit of a lark.

But the Britpack has come to mean more than that to many. After countless books and worldwide speaking agendas by Britpack members (fnar), the Britpack logo has become a stamp of authenticity, a badge of honour, a symbol of skill.

These days there are are loads of amazing, standards-compliant, British, web-designing bloggers out there who don’t proudly ‘boast the briefs’, and they probably feel left out. If you’re that good, where are your Brit pants, eh?

So what do you do? You have three choices. You either bin the Britpack (’burn the pants, burn them!’), keep it, or change it.

Binning it would be daft. They’re great pants.

Keeping it the same is only going to cause you more of this grief.

Changing it, therefore, is the only way. Give the pants a touch of Blairite reformation and start handing out a pair to every righteous British subject. Tally-ho chaps!

You shouldn’t need to invent the one true layout to be invited, or have to put your face about at the right conferences (trust me, it’s an expensive habit for lowly freelancers), you just need to have passion, dedication and devotion for the web, standards, and all that malarkey.

Oh, and you need to be British.

And you have to like cheese.

Posted by Olly on March 20, 2007 at 10:26 pm in britpack, uk, web
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