Future of Web Apps, London 2007 (Day 2)

First a word from our sponsors…

Adobe, the Diamond sponsor of the event, use today’s first presentation to talk about Flash, ActionScript and Flex 2.0. Mark Anders focuses on, and demonstrates, the speed improvements in the new ActionScript 3 VM. It’s impressive stuff with a ten-fold increase in speed. The really great news is that the VM has been open sourced and is set to be the core VM in Firefox 4 (which right now seems eons away).

Next, a word from our sponsors…

Chris Wilson, Product Manger of IE at Microsoft, starts off as he did at last years’ @media. This talk was billed as “Future of the Browser” but it should actually have been called “Future of IE”. I know Microsoft are the Platinum sponsor, and I know that Chris is the IE big cheese, but this was just blatant marketing. Towards the end he talked about WPF/E which was far more interesting and I expect we’ll be hearing more about this in the coming months.

Subtraction.com is Khoi Vinh’s wonderful and wonderfully popular site, famed for it’s crisp, clean design. Today he gave an equally crisp and clean presentation about the design, present and future, of NYTimes.com, where he works as Design Director. He talked about the challenges of bringing art-directed articles from print to the web, something which isn’t really possible now because of the limitation of the tools. It’s thought-provoking stuff. I guess there’s a gap in the market for a Quark-a-like web publishing system for the press industry…

Khoi is followed by Simon Willison who gives an enthusiastic and passionate talk about OpenID. Simon’s an excellent speaker and he does a great job of explaining the technology, both why it’s useful (SSO) and it’s pitfalls (phishing). OpenID is going to be big this year.

At lunch I sat in on the panel debate, the topic of which was “the current state of European start-up culture“, something I’m interested in. The debating chamber was a proper 70’s UN Assembly-style room, complete with a Space Shuttle-tastic push-button interactive voting system.

The panel droned on a bit too much at the beginning but once the debate got going it was great, even heated at times (note to self: don’t crack cheap Bush gags near Mike Arrington). I can’t speak for continental Europe but I think that the lack of a technology centre like Silicon Valley in the UK doesn’t help. It’s so fragmented here that it’s difficult for a proper tech culture to develop. I also think people have no real idea about getting early stage investment for a business despite there being a healthy supply of business angels (so we’re told). This funding area really needs to be promoted and made more accessible to the majority.

Post-lunch we had a solid presentation by Jonathan Rochelle about how Google Docs & Spreadsheets was created (or, rather, how the technology was bought). I’m a big fan of Docs & Spreadsheets and it was interesting to hear some of the decisions which had been taken, such as dropping “cool” but unpopular features. As ever, Google were tight lipped about new features (they’re even more secretive than Apple) but I can imagine we’ll be seeing some sort of off-line tool for manipulating these documents in the not-too-distant future.

After the truly excruciating Open Mic slot, Rasmus Lerdorf, the creator of PHP, astonished the audience by speaking about how he found programming “so boring, hard and tedious”, and how he only “endured the pain to solve the problem”. Fascinating stuff, a bit like Henry Ford complaining that he hated cars and only built one so he could get to the shops a bit quicker.

The final slot was left to Richard Moross and Stefan Magdalinski of the fabulous Moo.com. It was a slick presentation (Richard is clearly a natural) and, although nothing really to do with web apps (they do have a website, but that isn’t the core product), it was great to hear about and, for me at least, great to hear about another Brit success story. Bravo-oo.

<applause>

And there ends the conference and overall I’d say it was pretty successful. The venue was a solid choice (if a little too packed in the ground floor social area… and by all accounts the (not free) WiFi sucked), it was well organised and there were some strong presentations. As ever the sponsorship was too heavy for my liking and too influential on the schedule. What costs so much to require this level of sponsorship? Is it the venue? The promotion? The speakers? I’d be interested to see a cost breakdown. It certainly wasn’t the sandwiches, that’s for sure :-)

Finally, I would have loved there to be a stronger British representation on the stage, but, like it or not, there’s no denying that Silicon Valley still rules the web app world. At least for now…

Technorati tags: fowa, fowalondon07, futureofwebapps, openid

Posted by Olly on February 22, 2007 at 1:10 am in fowa, fowalondon07, london
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